The Power To Capitalize

A Campaign with a Competitive Advantage

I worked on the development of S&P Capital IQ's "Power To Capitalize" ad campaign which launched in September 2014 and ran until Q2 2015. Using bold portraits representing our client base and captured by award-winning photographer Martin Schoeller, a declarative message of the empowerment of our offerings leaps forward. The goal of the initiative was to build brand awareness with focus on our core capabilities - data, research, and analytics. Partnering with our agency partner, Mullen, we created a primarily online, and outdoor campaign in key cities such as NYC, London, Paris, Hong Kong, and Singapore.