Performance & Perspectives

Digitizing Our Products

The ETF Performance & Perspectives publication is issued monthly and includes research reports on certain stocks, mutual funds and ETFs. The original format was only available for print distribution. In an effort to widen the subscriber base, we developed a digital format that incorporated such components as video, webinar registration, enlarging and download charts, and other functionality native to a digital experience. Design templates were also created to allow for immediate authorship by content creators and marketers.