THE PROJECT

Wardrobe Inc., a styling and personal shopping company, was starting from scratch and needed to nail just the right look for their cosmopolitan audience. I worked with the owners to develop all the core elements they would need to market their services. They wanted a visual representation that was both modern, yet classic and infused the owners' style. To achieve this, a signature motif of the W was created that could be used alone or as the full logo and filed with a pink and brown foot tread pattern.