THE PROJECT

Tomorrow A Child is a charitable organization that helps pay for fertility treatments and medications for couples facing infertility problems. They were in need of a fresh look for their overview brochure. The messaging strategy was to convey the welcoming positioning of the organization while handling the subject matter with sensitivity. This was solved by using a design strategy that incorporated large-scale imagery of children or related childhood objects, a soothing color palette, and an unassuming serif font in a simple layout.