A New Kind of Research Company

The Earnest Research Company, formerly known as Great Bridge, needed to develop an authentic and trustworthy brand identity due to the nature of their business in the sensitive area of personal data and the competitive data landscape. I worked with their team to develop verbal and visual elements – who they are and why it matters; what they value; how you experience them; why they stand apart. Naming development and front-end website experience was also part of the project scope.