Dramafever

Underground Asian Dramas Go Mainstream
THE PROJECT

Dramafever, an online service for on-demand Asian dramas, needed a brand identity and user interface for their new company. The visual identity had to capture a polished look that was immediately recognizable. Similarly, the interface for watching video needed to be simple, yet sleek and have prime focus on the viewing area. Design solutions had to be modular to allow for the scale increase of video as well as incorporation of revenue-generating banner ads.

PROJECT PHOTOS