Studio M Events, a boutique events firm founded by a former magazine editor, needed a more polished look. Studio M required a visual identity that embodied its differentiator - attention to detail. To accomplish this, I developed a type-based logo design based on the Futura font and used shades of purple to center visual focus on the "M", for Melissa's personal touch. A vertical and horizontal treatment was developed to accommodate various logo applications. Studio M was also provided with a suite of letterhead, envelopes, business cards, and labels along with templates for in-office use.