Source Capital Funding

Defining A Well-Defined Business Category
THE PROJECT

Source Capital, a funding firm based in San Diego, for commercial and residential real estate loans, was in need of a corporate identity that embodied simplicity and confidence. They started with a strong company name and I developed a mark resembling a twinkly star to emphasize their capabilities in pinpointing the right funding for their clientele. From there, a suite of letterhead, business cards, templates, and a website were also created.