THE PROJECT

GEMS, Girls Educational & Mentoring Services, is an non-profit organization serving sexual exploited young woman that I have been involved with for over 7 years. Our first project was the development of their company identity from logo, stationery suite, color palette, and typography. They wanted to create an identity that spoke directly to the girls at risk. Incorporating a profile of a young girl with head high became a poignant way to promote that positioning.